SEZANE REVOLUTION
BRANDING
ADVERTISEMENT
Take the Sézane word mark and create three different logo reveal,
that loops back on itself, that reflect the elegant brand voice while being
a refined luxury brand.
CREDITS
CREDITS
DESIGN +
ANIMATION
KIKI LEUNG
SOFTWARES
SOFTWARES
CINEMA 4D
PHOTOSHOP
RIVE
NUKE
LET'S DIVE INTO THE PROCESS!
Sézane is a popular French fashion brand known for its chic,
Parisian-inspired styles. Not only women's fashion, the brand also
have full collection for kids, and home goods.
In general, the brand is luxurious, elegant, but with a saturated coziness.
CONCEPTS
01 THE HOLIDAY COLLECTION
The concept is to feature the Women's clothing of the Holiday Collection 2025. The collection highlights lots of sequins in different form, sparkly but with a elegant touch of gold.
selected
02 THE HOME COLLECTION
The concept is to feature the home collection of the Holiday Collection 2025. The collection aims to bring a touch of parisian vibe to your home during the holiday season! lots of ceramic, use of red, green and cream.
DEVELOPMENT
Sezane truly have lots of amazing products. It is difficult to pick which one to feature! However, after referencing their social media, here are some products we choose to feature in our animation...
TIME TO MODEL🤟
As the brand have established a amazing social media presence with a specific photography style when comes to advertisement, we want to ensure our animation and modeling also speak the same brand voice.
In order to achieve that, first step of the project is to create a bunch of models of the products!
SOME RENDERS TO HIGHLIGHT THE MODEL⭐️
ANIMATION
After modeling, we create three composition for the looping logo animation with our assets. Lighting was tricky as the scene is filled with all sort of product with different textures...
Once we confirmed the composition, we started animating right away!
POST PRODUCTION
For post production, we did some tiny tiny fixes in Nuke.
By adding a slight depth of field with a optical glow,
the scene came together!
nodes
RIVE INTERACTIVITY
Alongside with the 3D looping animation, we also incorporated Rive interactivity in this project. As the advertisement focus on their recently released Holiday Collection, we thought a interactivity on the website would be a perfect teaser for what they offer!
The concept is to provide a sneak peak on the accessories by hovering a magnifying glass over their velvet jewelry box. Both the design and interactivity is simple yet direct.
FINAL LOOK
