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NIKE PHANTOM GX
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ILLUSTRATION
Develop a dynamic design sequence for a :10s in-store promotion that creatively features a specific NIKE shoe and celebrates the product’s relevance to its related sport.
CREDITS
CREDITS
DESIGN
KIKI LEUNG
SOFTWARES
SOFTWARES
PHOTOSHOP
LET'S DIVE INTO THE PROCESS!
Phantom GX are best suited for players chasing high accuracy in drives,
passes and shots — plus advanced footskills.
Key design qualities: Ghost lacing and raised surface texture
The main idea is ultimate precision. As Phantom GX is crafted to unlock players' boundless potential during gameplay, particularly in pivotal moments like penalty kicks, where precision under pressure is paramount.
STORYBOARD
FINAL LOOK
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