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Blue Studio is a in-house design studio at IBM.
In summer 2025, I was so excited to have the opportunity to join the Blue Studio as a motion design intern! During my time at IBM, I participated in projects as different roles, from research to branding, design thinking to activation design, and last but not least, creating assets and animation!
This case study is to highlight all the efforts and exploration that went into the projects.
Smarter Business Start Here!
We decided to use migration and nomadic patterns as inspiration for our FutureProof concept. The correlation between animal migration and people gathering for FutureProof felt wholesome and so connected.
We...? Who am I working with?
I was so thrilled to work with 5 amazing professional...(and the crazy thing is - we are all from different fields of study!)
Carla Garcia Leija, Amanda Abreu, A'jah Canty, Elina Choi, Samuel Takele
Softwares:
After Effects, Illustrator, Photoshop, Cinema 4D, Figma
Research
Here are some of the more refined sketches...We wanted the type to have the geometric feeling we were drawn to to represent the animals throughout their migration. Here is our final logo:)
Style Explorations
Before diving into creating the styleframes, Abigail and I experimented with bunch of different styles and content for the concept pitch.
Well, most of them did not make it...we still love them though!
Activation Design
Before diving into creating the styleframes, Abigail and I experimented with bunch of different styles and content for the concept pitch.
Well, most of them did not make it...we still love them though!
Branding Package
As mentioned in the brief, we are tasked to create a brand identity for this exciting conference. So other than styleframe and animation,
we also designed a whole branding package...
Animation
We turned the styleframes into a fully animated version!
It is exciting to really play with after effects in order to recreate the styleframe looks.