GRAMMY AWARD OPENER
BRANDING
EVENTS/ADVERTISEMENT
Created bold and dynamic show graphics including the official title sequence and logo for the
68th GRAMMY Awards.
CREDITS
CREDITS
DESIGN/ANIMATION
MODEL
KIKI LEUNG
EJ HASSENFRATZ
SOFTWARES
SOFTWARES
AFTER EFFECTS
PHOTOSHOP
CINEMA 4D
LET'S DIVE INTO THE PROCESS!
The Recording Academy emphasize on celebrate excellence in recorded music through the annual Grammy Awards. By supporting the broader music community through education, preservation, and creator assistance, they emphasizes music as a universal language that inspires and connects, combining prestige, creativity, and cultural influence.
CONCEPTS
01 RESONANCE
This concept focus on visualizing music’s impact
Keywords: complex, elegant
Elements: Ink like movement, watercolor spreading, radiate pattern
selected
02 ENSEMBLE
This concept focus on the mission of the Recording Academy
Keywords: dynamic, diverse
Elements: individual artist = the building block of the greatness of Grammys
Minimalistic build to complication
EXPLORATION
(Literally trying out every single color on the rainbow)
To prepare for my pitch, I put together a bunch of quick, rough styleframes on figma to explore possibilities. This quick iteration process not only allow me to explore composition, also shows me what is CLEARLY not working...😓
TRUST THE PROCESS...👀
01. FIRST PASS
The build-up is too looooong!
The text animation was also way too fast
for viewers to fully absorb the information.
The trophy is not connecting to the background effect,
and contrast between the trophy and bg is lacking...
02. SECOND PASS
Now there is more uniqueness to the trophy
The general pacing got better, shorter build-up
with more time to read text.
But the typography is still little underwhelming,
and the transition is littleeee too harsh...
GENERIC LOOPING ANIMATION
Adding more to the package!
Utilizing the same watercolor effect but make
it loopy for a ambient background element!
FINAL PACKAGE
AWARD CATEGORIES MOCK UPS
How can we miss out on the awards categories?
Here are some mockups for the winner of Album Of The Year,
and finalist line up for Best Pop Vocal Album.
