GISOU RUBE GOLDBERG
BRANDING
3D ANIMATION
MODELING
Conceptualize and design a unique branded Rube Goldberg Machine that accomplishes a simple task in a creative and entertaining manner.
CREDITS
CREDITS
DESIGN, ANIMATION
& COMPOSITING
KIKI LEUNG
SOFTWARES
SOFTWARES
CINEMA 4D
REDSHIFT
NUKE
AFTER EFFECTS
Music: Elevator Vibes by The Brothers Nylon
LET'S DIVE INTO THE PROCESS!
CONCEPTS
01 IKEA SHOWROOM
Specifically highlighting their vintage IKEA, reimagined collection and their popular lightings that has been popular on social media. Bold colors and shapes with some fun.
02 HONEY INFUSED GARDEN
Gisou offers a series of care, all infused with Mirsalehi honey. Like combining a bees garden
in a bottle, the brand encouraging sustainable,
natural beauty.
selected
DEVELOPMENT
As the Gisou pitch is selected, I dived deeper into the research of the brand.
Gisou is a popular hair oil brand with a mission to empower and inspire consumers through nature-based, cruelty-free, and sustainably sourced Mirsalehi honey-infused beauty products. The brand also aims to raise awareness for their vital role in the ecosystem while fostering a supportive, beauty-obsessed community.
Rube Goldberg planning!
The main difference between a Rube Goldberg machine and obstacle course is that a Rube Goldberg Machine accomplishes a simple task through a series of intricate and chain reaction. And as my machine is Gisou branded, I will utilize the flowers, honeycomb and some of their smaller products to accomplish a complete mechanism.
BUILDING THE SCENE🏗️
As the assets I would need are quite particular for this project, I decided to just model everything on my own. For the flower petal texture, I used bend deformer and displacement deformer, with fields for precise control. Lastly, cloner to create a bunch of petals!
HONEY ANIMATION
I spent some time to explore the best, easy way to achieve the honey animation(without killing my computer!) My solution is to animate with field and vertex map after modeling the bee hive. Then create volume with volume builder with group field. This way the animation is procedural and can be modified anytime if needed.
PRODUCT MODELING
Obviously, it is important to have accurate modeling of the products. Other than hard surface modeling all the products, I also created custom UV maps for each of them.
COMPOSITING
< my nuke tree:)
To wrap up the project, I brought the render into nuke for compositing.
With AOVs, I mainly tackled some color correcting, on both the products and the environment. Also added a hint of glow and some tiny tiny depth of field!
Before
After⭐️
FINAL LOOK
A non-Rube Goldberg version so we can enjoy the products alone...
