FUTURE PROOF
BRANDING PACKAGE
ANIMATION
LOGO DESIGN
Design a brand identity for conference FutureProof 26,
along with a branding package
CREDITS
DESIGN +
ANIMATION
ABIGAIL ATWELL
KIKI LEUNG
SOFTWARES
PHOTOSHOP
PROCREATE
CINEMA 4D
ILLUSTRATOR
AFTER EFFECTS
LET'S DIVE INTO THE PROCESS!
FutureProof 26 is a week-long motion design conference hosted by theMotion Design Department at Ringling College of Art and Design.
The conference features keynotes, workshops, networking, and exhibitions. It is designed to inspire and connect students with industry professionals, ensure they have a seamless transition from
the classroom to their future careers. The mission is to prepare the next generation of visual communicators through education, inspiration, and connection.The branding identity should be appealing to a sophisticated, creative audience.
CONCEPTS
GATHER, SHARE, COLLECT
We decided to use migration and nomadic patterns as inspiration for our FutureProof concept. The correlation between animal migration and people gathering for FutureProof helps highlight the human connection within the conference. The organic relationship feels wholesome and deeply connected.
Before diving into creating the styleframes, Abigail and I experimented with bunch of different styles and content for the concept pitch.Well, most of them did not make it...we still love them though!
selected
DEVELOPMENT
LOGO DESIGN
Here are some of the more refined sketches...We wanted the type to havethe geometric feeling we were drawn to to represent the animalsthroughout their migration.Here is our final logo:)
FUNKY STYLEFRAME QUILT
Before diving into creating styleframes, we created a quick, rough styleframe quilt in illustration to explore compositions.
The quilt also provided a great opportunityfor color exploration!
TRUST THE PROCESS...👀
01. When there were no animated effects...
02. Transition looking so much smoother!
BRANDING PACKAGE
As mentioned in the brief, we are tasked to create a brand identity for this exciting conference. So other than styleframe and animation,
we also designed a whole branding package...
